Other Experts

I’m working on my latest project – ‘Fall In Love With America – Again’ – an innovative, timely and important new documentary style web and mobile based multimedia series highlighting stories from across America – stories from big cities, small towns, communities, neighborhoods, streets, homes, rooms… It’s all about what we think America is, who American’s are, how we see ourselves, and how we welcome the world to our home.

I’m the co-executive producer of the project, working with the talented Amber Roniger and Dennis Gelbaum.

The ‘Fall In Love With America – Again’ project is an ex…

Every morning I log onto my Outlook and there it is staring at me in the face – my absolute failure to accomplish what I wanted to in any given day in the form of my Outlook “Reminders”. There is the “call Volvo for maintenance service” from 3 weeks ago, “bring in couch cushions for reupholstering” from 2 weeks ago”, “buy birthday gift for my client” from 1 week ago, and so on. And, these reminders make noise when they pop up – it’s my never ending automatic nag. It reminds me that while there are 1,440 minutes in a day, or 10,080 minutes in a week, I can’t, or am unwilling to, find the …

Eden Essick, our Project Manager at Nucleus recently pondered KFC’s shift from healthy grilled chicken to the ooey gooey Double Down…

The Blogosphere is abuzz with commentary on KFC’s new sandwich, the Double Down. There seems to be a general repulsion slash fascination with the Double Down, inevitably leading to the Who Can Eat It and Live to Tell the Tale challenge taken on by the likes of Sam Sifton of the NY Times and the guys over at NPR’s Wait Wait Don’t Tell Me blog.

The reaction here is likely exacerbated by the stark contrast between creating sandwiches that replace bread wit…

A recent article in AdAge by Constance O’Hare (Online Research: Don’t Confuse More with Better, 3.15.10)) suggests the speed and relative ease of online research studies may have a negative effect on the research business.

At Nucleus we whole-heartedly agree with O’Hare who warns, “The ease of fielding multiple online studies naturally appeals to executives grasping for insights and under pressure to make decisions quickly. But too many impatient executives throw away money on poorly constructed studies. Studies that produce speedy…

In this video created by the publisher, Penguin (whose book jacket design has long been a subject of our deep admiration) we see the difference between perception and intention.

As the first half of the video plays we imagine its inspiration is the result of long-held opinion or potentially some focus group research. As the second half of the video plays we see a turn-around (literally) that is much more likely the result of a deep understanding of the audience that or…

Pull out your business card. What impression of your firm does it leave in the minds of the people you meet? Does your firm come across as traditional? Contemporary? Innovative? Would it stand out from the cards of your competitors? Does the identity on the card ring true to people at your firm? In today’s market, where companies are cutting their internal audit departments and the accounting industry is still experiencing job losses, every accounting firm needs a strong brand to increase name awareness, protect and build market share and instill loyalty in its staff. To build a memorable b…

Insider Trading: How Can Financial Firms Stop it?

Insider trading has been in the headlines again recently, with cases brought against the founder of Galleon Group and former directors at a Bear Stearns hedge fund.

Senior Editor Melanie Rodier spoke to Larry Tabb, founder and CEO of Tabb Group, and Yvonne Pytlik, managing partner, Global Compliance Risk Management Corp about what processes and technology financial firms can use to thwart insider trading.

Here is the link:
[wallstreetandtech.com];

My good friend, Jill Diamond of Lanartco, is an entrepreneur, business owner and consultant on topics of presence, communication and language. She recently posed this question on her LinkedIn profile: “Are You Doing Enough?” My initial reaction was a defensive one: of course I don’t think I am doing enough! Ugh. Why can’t I be doing more? better? stronger? broader? I need to get out there and do more, be more, live more, see more, experience more, please more, feel more, learn more, and impact more!!!! It all just makes me want to go back to bed…

Fellow writer for mommytrackd.com, Jennif…