Henriette Weber · Marketing & Branding Expert

A couple of days back I wrote a blog post entitled Sorry – I don’t do mainstream on henrietteweber.com – my personal blog. People started commenting on it instantly and talking about it. In the end of the blog post I ask people if they could see statements like “sorry – I don’t do mainstream” on a sticker, or I should make a quote page on my blog, everybody basically wanted the sticker+ the quote page – both! wow.

I was sitting in front of my computer looking what people wrote, listening and part…

It’s more than 2 years since I first started thinking about rockbands in relation to companies. It started out with a simple blogpost on my company blog entitled: Toothless Tiger is not a business anymore – it’s a rockband

I am a person who has always had a childhood dream of playing in a band. The attention, the stardom but mostly the creativity (I know I might have a very glorified views on rockbands – but hear me out). I have always been craving creativity and freedom. My deceased…