Lauren Perkins · Social Media Expert

Over the past few years, Facebook has been an object of wonder, entertainment, connection, and, more recently, scrutiny. Today, the social media giant claims to have 400 million active users, half of which are logging on to the site on a daily basis. That’s a whole lot of private information stored on a single site. If you’re confused as to what exactly has been going on with Facebook lately and why there are so many privacy concerns popping up, we have broken down some of the recent changes and key points for you below.

Privacy Opens Up
In December 2009, Facebook made a major shift that…

When the iPhone was introduced in 2007, the idea of a branded mobile application on a high-quality Apple product quickly caught the intrigue of marketers across the world. Although the iPhone wasn’t the first smartphone to allow branded applications, it sparked the rush for every company to out-do the competition with the most engaging and unique application to appeal to an audience constantly seeking stimulation and entertainment.

Since the original iPhone made its début, the number of mobile apps in the iTunes store has increased by leaps and bounds. An InformationWeek article from Apri…

‘Tis the season to forge new networking connections and reach out to those with which have fallen out of touch. Amid all of the shopping, decorating and time with family and friends, reconnecting with your network may not be at the top of your list. But, what better opportunity to check in with old contacts than to wish them a happy and healthy holiday season? Finish the year strong by putting your network to work and turn introductions into business. How do you do this?

1. First and foremost, attend networking events to establish new connections and rekindle old ones. Leverage holiday pa…

Developing an online social network is crucial in today’s ever-evolving digital world. It is the future of marketing, public relations and publishing. For entrepreneurs or those looking for work, Twitter has become THE cutting edge technology that allows you to meet potential customers, engage with your current following and participate in real-time interaction that will enhance your bottom line opportunity.

If you are not Tweeting, here are five reasons you should let the bird out of the cage…

1. Real time interaction. Stay ahead and up to speed. Twitter is the first online platform…

Five years ago, I was tasked with starting and growing the promotions department for a well-known New York fitness chain.

The monthly starting budget for this experiment? $3,000

The goal? To create brand awareness and increase foot traffic that would translate into gym membership sales.

The solution? Bartering gym memberships, personal training sessions, and group exercise/dance performances as well as onsite promotions and gym advertising space in exchange for sponsorship opportunities, ad space, and promotional placement.

The result? Success! Within the first month I negotia…