Over the past few years, Facebook has been an object of wonder, entertainment, connection, and, more recently, scrutiny. Today, the social media giant claims to have 400 million active users, half of which are logging on to the site on a daily basis. That’s a whole lot of private information stored on a single site. If you’re confused as to what exactly has been going on with Facebook lately and why there are so many privacy concerns popping up, we have broken down some of the recent changes and key points for you below.
Privacy Opens Up
In December 2009, Facebook made a major shift that led all user information to be public by default. If users didn’t update their privacy settings, all new updates and photos would be shared to the entire internet. Many pondered if this change was to keep up with other real-time, social media sites such as Twitter.
F8
It’s more than just a keyboard command. The latest f8 conference held in San Francisco in April was announced with the mission to “bring together the developers and entrepreneurs who are building the social Web by moving fast, taking risks, and hacking traditional systems.” At the conference, developers unveiled an array of new features, such as:
Guidelines and Glitches
Just days after the f8 conference, complaints about privacy started pouring in, specifically from four U.S. senators who asked the FTC to set privacy rules for social networks. Public interest groups also filed complaints with the FTC, pushing to restore privacy of personal information.
Then, in the beginning of May, a glitch in the system opened up private chats to all of a user’s friends. In a New York Times article, one user was quoted saying, “Facebook has become more scary than fun.”
Crisis
An interview that Facebook’s Vice President Elliot Schrage participated in to try and calm user concerns ended up backfiring and stirring up even more discontent. Today (May 13), Facebook will hold a crisis meeting in an effort to create a plan to regain user trust while pacifying the concerns expressed by political organizations. What do you think? Are the critics right or are people over-exaggerating?
Over a decade ago, Lauren Perkins entered the media industry as a journalist, writing for the Boston Globe, School Sports Magazine, and editor for INsite Magazine. Today, she is the Founder and President of Perks Consulting, a strategic Marketing and Branding Consultancy based in Soho, New York. Lauren’s brand-centric, bottom line mentality were cultivated by her work at Nike, Crunch Fitness and Laser Cosmetica as well as consulting for ABC, Toyota and Bloomingdales.
Lauren has leveraged her journalistic instincts, event marketing tactics and marketing direction synergy to create engaging multi-faceted strategies and campaigns for Perks Consulting clients. She is a true entrepreneurial business strategist, and digital marketing maven who constantly focuses on emerging trends and tools to consistently exceed client objectives and achieve desired metrics.
At Perks, Lauren has worked closely with start-ups such as ADRail, Yoga Local, and AB skincare from strategy to brand concept bringing each into its own respective spotlight. From entrepreneurs to established brands including 85 Broads and eDiets, Lauren has the industry savvy, fervor, and ability beyond compare to work with businesses to meet their goals.