85 Broads Media Coverage

Caroline Ceniza-Levine, 85 Broads Power Circle member and co-founder of SixFigureStart career coaching, has been quoted in CBS Moneywatch on using Twitter in your job search:

Be super specific

What value could you bring to a particular company? This should be front and center in an interview — and in a tweet, says Caroline Ceniza-Levine, partner at Six Figure Start. Here is Ceniza-Levine’s sample tweet for a marketing position:

@employerX I’ve run social media campaigns that increase Likes by 25% and followers by 10%. I can do the same for you [insert shortened LinkedIn profile hyperlink here]

Read 7 other ways to use Twitter in your job search in Amy Levin-Epstein’s piece for CBS Moneywatch: Tweet your way to a new job: 8 Twitter templates:

[cbsnews.com]

Breast Cancer Partner Founder, Rhonda M. Smith is the featured “20 Questions” interview in the Darden School of Business – The Darden Report Fall/Winter 2011 Edition. Rhonda is a Darden alum of the Class of 1988, and is one of only a few women alums who have been highlighted in the school’s semi-annual publication.

Caroline Ceniza-Levine, 85 Broads member and co-founder of SixFigureStart career coaching, talks with Christine Romans of CNN Your Bottom Line about job prospects and tips for 2012.

Caroline Ceniza-Levine, 85 Broads member and co-founder of SixFigureStart career coaching, is quoted in CNNMoney on how to secure that pay raise in 2012. Read her tip on how to get leverage and more tips in Daniel Bortz’ piece: Talk Your Way To A Better Raise

Washington Post profile of NBC correspondent-turned-entrepreneur Brooke Salkoff, who founded and launched CampEasy. Website helps parents find and plan summer camps for multiple kids at the same time, and helps camps get new exposure during parents’ decision-making process. Brooke is currently in discussions with first investors.

Looking for a great way to enjoy our nation’s capitol? For interesting sites and great dining, look no further! This guide is child-friendly but perfect for adults wanting to experience DC in a new way.

The author, 85 Broads member Yonni Wattenmaker, is the Executive Director of Breast Cancer Alliance.

This TheStreet.com article on black-owned businesses with momentum features a profile of 85 Broads member Jennefer Witter and The Boreland Group, her public relations firm. The celebration of Dr. Martin Luther King Jr’s birthday reminds us that not everyone always had the ability to start a business. Read how Witter and others are succeeding.

With today’s deep sea of social sites, Project Socialize is winning awards for how they help local businesses take the plunge. Learn more about this web-savvy gal who’s making waves.

When you’re surfing the stream on Facebook and Twitter, posting on internet blogs and pinning pictures on your board at Pinterest, did you ever stop to think that you could utilize these everyday social media sites to further your business and forward your brand? Social media marketing has emerged full force in today’s computer-centric age. It is easy to see, then, why Project Socialize is Cincinnati’s 2011 WE Celebrate Award winning business.

The New Year has begun, and in case you haven’t noticed, resolutions are everywhere. From losing weight to starting an exercise regimen to quitting smoking, there are a myriad of promises the media is enticing you to make.

You know the drill — most resolutions fail after a few weeks because people don’t enact the necessary lifestyle changes to make them permanent. Just like a fad diet, if you don’t adopt healthy eating as a way of life it’s really hard to lose weight permanently.

So I’m letting you off the hook for New Year career resolutions and I give you permission to take small and purposeful steps towards a career that will bring you happiness and fulfillment playing to your strengths. All I want you to keep in mind is that you deserve to be happy in your career and you alone are in control of your career destiny. You don’t have to let your career happen by default, and you should relish the fact that you can always change your mind and start something new. Thriving in a career should not be a resolution but a given for all and I give you permission to own this concept and make it happen in a way that works for you.

Although the financial markets remained unstable in 2011, how did the real estate market fare, and what trends should we look for in 2012? Power circle member Jacky Teplitzky, a managing director and leader of the Jacky Teplitzky team at Prudential Douglas Elliman, weighs in on what to expect in the Manhattan real estate market for the upcoming year. Read her comments, along with those of other real estate experts, in this comprehensive peek at the state of Manhattan real estate.

Cincy Chic is Cincinnati’s only online lifestyle publication for women in the Greater Cincinnati area. The weekly newsletter offers women what they want to know about fashion, health, beauty, social and career. Since 2007, Cincy Chic has selected a group of women who are changing the city, nation and world through their unique professional and personal missions. A woman from each sector (health, social, beauty, career, and fashion) is selected and the featured woman for the year, combines all of these aspects. This year, the featured woman was entrepreneur Carla Walker, who founded think BIG strategies after more than 15 years of managing large-scale initiatives with her expertise in government affairs, community engagement, and public relations. Walker is a member of the Leadership team for 85Broads Cincinnati.

There is a pervasive cultural phenomenon telling you how to improve upon your weaknesses and fix what you are not so good at. I’m here to tell you that you are not broken! You alone have the responsibility to stand up for yourself and seek out opportunities that play to your strengths because nobody else will do this for you. Think about using your strengths as a way to honor your career self. You should not be a guinea pig for your company to do jobs they need if they are not the best fit for you. If your organization wants you to improve and focus on something you don’t do well naturally, then perhaps it’s time to reconsider if you are with the right company.

Free, social collaboration tool [HATCHEDit.com] is proud to announce the launch of the site’s complementary Android Phone app, available now, free of charge on the Android Market. HATCHEDit.com allows site members the freedom to coordinate family schedules and other aspects of family life, and the Android mobile phone app now makes this possible “on the go”.

The site is the brainchild of two moms – and 85 Broads members – Megan Brown, a former executive at JP Morgan, and Kirsten Bischoff, a former senior editor at a hedge fund trade publication. Their goal is to enable both working and stay-at-home moms to use [HATCHEDit.com] to organize and collaborate in a more fluid way, sharing important information with the people they interact with daily in managing their families’ needs, including spouses, grandparents, au pairs, close friends, etc.

The WE Celebrate awards honored women and women-owned businesses for their achievement, innovation, social responsibility and mentoring. This year’s Awards breakfast occurred on Wednesday, December 7th at 8 a.m. at the Hyatt Regency. Project Socialize was proud to be recognized with the other awardees who exhibited innovation, integrity, inspiration and excellence in 2011. P&G Group President Melanie Healey, named to Fortune’s “Top 50 Most Powerful Women in Business”, was the keynote speaker for the breakfast award ceremony and shared winning advice on building the traits, skills and relationships necessary for success.

Women Innovate Mobile (WIM) Accelerator opened its application to start-ups with a woman founder or co-founder and a product that is related to mobile. Founded by Veronika Sonsev, Deborah Jackson and Kelly Hoey (Deborah and Kelly are both 85 Broads Power Circle Members), the accelerator will offer two to five start-ups free New York office space, mentoring and coaching, access to venture capitalists and other investors in addition to $18,000 in seed funding, $10,000 worth of product development and design support, and $10,000 worth of mobile marketing promotions.

To Apply: [womeninnovatemobile.producteev.com]

85 Broads member Jennefer Witter, a 30-year public relations veteran and president of The Boreland Group Inc., a boutique public relations firm headquartered in New York, will discuss “How to Get Your ‘Unfair Share’ of Traditional and Social Media Attention” as part of the African-American Real Estate Professionals of DC (AAREP DC — [aarepdc.org]) “Entrepreneurship Series” on January 9, 2012.
“Public relations, when used effectively, is a business-building tool that can add revenue to the bottom line,” says Witter. She will impart easy-to-follow advice on how to work with the press to gain valuable publicity, as well as how to use Facebook to raise visibility and generate revenue.

After a decade of tech companies draining foot traffic away from brick and mortar, mobile startup Reqoop is looking to turn the tide and drive shoppers back into stores.

In northern India, where one in two girls is wed before the age of 18, the rate of child marriage is dropping—and an innovative program is paying girls to stay unmarried.

Read the entire article, which was written by 85 Broads member Gayle Tzemach Lemmon, author of the New York Times bestseller The Dressmaker of Khair Khana and a fellow at the Council on Foreign Relations. Lemmon has spent the last five years reporting on entrepreneurship and economic development in mid- and post-conflict zones.

Last month about 75 female executives attended “Women Unscripted,” the second in a series of events put on by San Francisco-based Wells Fargo & Co. aimed at attracting and retaining women executives as clients.

Read the entire article, which features 85 Broads members Sylvia Ann Hewlett and Jacki Zehner.

Women for Women International founder, Zainab Salbi, will appear on Anderson, with Anderson Cooper on Monday, December 19th. Check your local listings for air times.

Ms. Salbi, joins Anderson Cooper, Angelina Jolie, and the cast of her upcoming film, In the Land of Blood and Honey, to discuss the film and the situation of the women in Bosnia.