“The US tax system needs an overhaul.”
“A policy rethink could control the sub Saharan population boom.”
“The World Bank’s leadership selection process no longer reflects today’s sources of innovation and economic growth.”
These are some of the sound bites from recent press. Clearly there’s an underlying theme – a call for reform. At Onesixtyfourth, we found this especially interesting given the results from...
Transparency. Supplier relationships. Social responsibility. Privacy.
These terms have all been bouncing about a lot lately whether it be in conjunction with Apple, BP, Google or just general conversation. And because of that, few people have been surprised that we’ve become more focused on brands as social reformers and been speaking more about brands advocating on behalf of their customers over the past two months. What has startled several of our clients,...
KONY 2012 has moved me – 10 minutes into the video, www.kony2012.com I’d pledged some funds and forwarded the site to my database of friends. I like to consider myself an ‘aware’ citizen and I’m familiar with Kony’s heinous crimes, but this video had me digging deeper and learning more.
I can’t imagine that anyone in North America, at least, has...
"There is a huge lack of courage and integrity in our country’s leadership.”
During this period of sustained economic uncertainty, when people continue to feel insecure about their futures and have little faith in governments, the absence of leadership is apparent.
Interviews for CultureQ, Onesixtyfourth’s study of societal shifts and movements, strongly indicate that Millennials and Baby Boomers in the US...
Gen Y are rapidly becoming the generation equivalent of Apple. They are fascinating and we admire them; however, there’s no shortage of opinion about them. As the knowledge market about Gen Y grows more saturated, attention is turning to the next generation, Gen Z. Those born between the years 1996 and 2010. The youngest are barely two, yet can identify the Golden Arches whilst...
Leadership. During this period of sustained economic uncertainty, when people are feeling a significant tension between security and risk, the absence of it is apparent. Our interviews for CultureQ http://www.onesixtyfourth.com/cultureq/ have indicated this to some degree and the Internet study we fielded over the holidays confirmed it. With faith in government very low people are looking for brands to inspire progress...
"When I think about my life I just hope I
stay in good physical shape. When I
think about my country I yearn for it to
become better and stronger so it can
help its citizens."
Through CultureQ, Onesixtyfourth’s proprietary study of societal movements and cultural trends, we’ve observed that, since 2008, people in the US and UK have experienced...
At this time of year, after the excesses of holiday festivities our thoughts often turn to New Year’s resolutions. Certainly, the media has been reporting resolutions, large and small, over the past week. And, we’re not exempt from tracking them; we’re even exploring them a bit in a survey we’re fielding this week.
As we know, the same resolutions generally emerge the world over:...
We are all a series of contradictions. We claim we all have these really unique and distinct identities, yet we all wear jeans that are likely within a few shades of each other. We claim we are contributing members of society—productive, and eager to learn—yet we spend countless class periods and library sessions scrolling through Facebook albums. We say don’t like to...
Ben and Jerry’s both indulges and mystifies me in roughly equal measure. Their super delicious and refreshing products are guaranteed to put me a good mood especially after grocery shopping with the three boys in tow. Indeed, bribing the boys with a visit to the Mount Kisco Scoop Shop is a sure fire way to stop them putting the 100th Spider Man cookie into...
