With past performance no longer predicting the future, investors are looking for asset managers that have an edge

In the bull market every asset manager could make money. Today, however, mediocre managers can’t hide behind market performance.

“We are trying to see what differentiates them; assessing what gives them their edge.”

Only the genuinely talented consistently make money.  With past performance no longer predicting the future, investors and consultants are looking for asset managers with an edge. These managers don’t just follow the group mentality, they define the classes in which they invest through distinctive investment philosophies and a corporate reputation that helps them secure investors.

It takes deliberate action to build a reputation

Brand structures signal strategy. Credibility comes from delivering client objectives

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