'Branding' tagged blog posts in Informational Interviews...Uh...What do I Say?

Interesting anecdote from someone I am coaching who is starting her own fashion line:

She has been struggling to get comfortable with the name she came up with for her high fashion, clothing line. She has a name; it makes sense--but it hasn't magically "pinged" for her yet.

She was recently at lunch with her very successful friend: a retired, female, former investment banker.

She hesitantly pitched the name of her company to...