First rule of content strategy club
“Content strategy is to copywriting what information architecture is to design.”— @rlovinger
Content and content strategy drive the format and not the other way around! Clients may ask for deliverables, but what they really want are results. They often make statements like “we need to add a video” or “we need an app” or “we should be tweeting.” This drives strategists...
I have two children. One is a precious, precocious three-year-old named Amelie. The other is Thinkso.
Thinkso turned five this year, and I’m struck...
Like all successful relationships, the one you have with your creative agency should be mutually beneficial. Here are some insider tips that can help make it happen.
Do your heavy lifting up front. The proposal—which turns into the contract—should be your work plan for the project. Make sure it’s specific and clear, outlining the number of design presentations and rounds of revisions you’ll need to get your project done. Be sure to consider your internal...
