Blogs

It’s happened to all of us.  We work and work at defining and building brands and realize that we have to let go, to move forward, to make progress.  At times, we dig in and fight for our point of view.  Then there are the times we compromise, knowing that there is more than one way to get to the end.  The realities of budget, timing and resources simply wear people...

Are you naturally curious about the world?
Do you enjoy learning about what makes people tick?
Do you find yourself thinking about brands and what makes them successful (or not) - just for fun?
Are you someone who is totally tapped into pop culture?
Do you live in Italy, Argentina, Korea, China, the US or the UK?

If you answered yes to any of these questions,...

As this year's Super Bowl (of advertising) is analyzed by the press we sensed that there was as much buzz around who would have the most outrageous spot this year as there was about which team would win. But, we wonder – since when did the beacon of a successful brand become a 30-second multi-million dollar spot that is so over-the-top you aren’t even sure who the...

Help us out and you might win an iPad!

We are conducting a simple survey with women on brands, apparel and layering pieces. Your opinions are very important in shaping our research efforts and we would like to invite you to participate in a quick 15 minute survey.

Please click the link below to begin the survey.

http://www.zoomerang.com/Survey/WEB22B3K7KHUGE

Your answers are strictly confidential and if you complete the survey, you will be...

In this video http://bit.ly/9OvqHh created by the publisher, Penguin (whose book jacket design has long been a subject of our deep admiration) we see the difference between perception and intention. As the first half of the video plays we imagine its inspiration is the result of long-held opinion or potentially some focus group research. As...

At Nucleus, a great deal of our work has to do with language. Very precise language. So we spend an inordinate amount of time sculpting it, pairing it back, parsing it, and in general being very very persnickety about it. We have to be this way because our work, or rather our end deliverables demand it. We are asked by our clients to provide the simplest,...

I wasn’t able to join my intrepid colleagues who ventured to Austin for our annual digital innovation fix at South By Southwest. And while I’m missing the fabulous fete thrown by Frog design, morning muffins fresh from the hotel breakfast buffet, and jockeying for a seat at the keynote – I’ve got a front row, no carbon footprint seat to SXSWi content from the comfort of my New York City...