Blogs

Step one: Create a Twitter account.

Step two: Add “Social Media Consultant” into the Bio line.

Step three: Let the clients roll in.

Seriously though, that’s pretty much all it takes to call yourself as a Social Media Expert these days. Even though most people in our office would consider themselves experts in the world of social media, it’s almost taboo to don the title because of this overpopulation of supposed experts and gurus...

“Use your creativity.”

“Make it pop.”

“Can you make the logo bigger?”

“Make it look just like [insert industry leading website here]…”

If design feedback had a 10 commandments of things not to say to your designer, these four would very possibly be among them. Designers think in colors and styles and audience, and they pull inspiration both from current design trends and hopefully an overflowing pool of visual ideas. “Make it pop” means nothing,...

Have you ever realized how a little bit of quiet time can result in some really great ideas? I think this is why people have revelations in the shower. It’s the 15 minutes in your day when you aren’t being distracted or stimulated by email, co-workers, kids or the general buzz of daily life.

A couple weeks ago I took the afternoon to enjoy the rare window of warm weather and sunshine...

When I first discovered the term “mommypreneur” I took to it pretty quickly. I still celebrate being a mother and a business owner, and the challenges that those dual roles play in my life, at home and at work. I recently learned that as a female C.E.O. of a high-tech firm, I represent less than 1% of the total private companies founded in a year. I knew I was an oddball,...

"Venture capital (also known as VC or Venture) is a type of private equity capital typically provided for early-stage, high-potential, growth companies in the interest of generating a return through an eventual realization event such as an IPO or trade sale of the company. Venture capital investments are generally made as cash in exchange for shares in the invested company." [wikipedia]

I’ll be the first one to admit that I don’t know...

Today the Harvard Business Review published an article, Why Peace and Harmony are Bad for Innovation by Andrew O’Connell. I hate it because it’s true, but I also loved this article because it’s the type of insight that I know from experience is so true. So I figure after two posts on cookies, naps and office synergy I can write a bit on less feel-good circumstances and instead on those arduous...

It may be an offshoot of my own personal resistance to authority in the workplace, but I have never really subscribed to an especially hierarchical structure in our company. In my pre-C.E.O. days, I was always trying to position myself as independently as possible, making my own hours, avoiding time slots where I would be subjected to a lot of management meetings, even talking myself into a pretty comfortable “work-from-home” schedule...

It could be a matter of personal preference, but I know that I don’t personally respond too well to threats, disrespect and attempts at intimidation. Despite being young and occasionally on the learning curve, I take a lot of pride in my work, my business and the journey that has brought me here. Possibly one of the worst mistakes you can make when doing business with me is to talk down...

I happen to think there’s about a million good reasons to start a social network, but that naturally is because I live and breathe this industry, and I have an amazing team at my fingertips who happen to be skilled in all levels of social network geekery. Outside of my mania however, there are numerous sound and legitimate reasons to start your own online community. Below I have highlighted a few,...

As a young female in a professional role typically occupied by men (C.E.O.), in a male-dominated industry (web/software development and technology), it would be fair to say that in order to get through my day I have to be a bit mannish at times. I also work mostly with men on my staff, and I’d say 90-95% of our clientele and service providers are also male. Now, I’m not the...