Quick recap on the mundane topic of lawyer bios – then to my discovery.

It started with Matt Homann’s post “Your Clients Don’t Care Where You Went to Law School” which the ABA Journal remarked upon in “What a Famous Husband’s Bio Can Teach Lawyers About Better Drafting” (ABA included my pet peeve, being, most lawyer bios “lack personality, life, vibrancy, interest.”). The “drafting” theme (sins actually) was really expanded upon in Robert Ambrogi’s “The Art & Science of Lawyer Bios“.

Mundane topic. Maybe. However, for professionals who reside in the realm of referrals and word-of-mouth marketing, an essential topic. Perhaps this is why it is so perplexing that so many attorney bios don’t actually “market” the person.

I want to highlight 2 items from Bob’s post. Bob notes that he likes “…bios that are written as if they were mini profiles for a newspaper or magazine” and that core information (law school, clerkships, affiliations, rankings) be placed in a sidebar.

So….

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