'IBM' tagged blog posts in Kelly Hoey's Blog

I read a terrific case study this morning on socialmediaexaminer.com on how IBM uses social media. Social media is about being, well, "social"...so how does #14 on the Fortune 500 list, a 114 year old global corporation, find it's inner-socially engaging, conversing self?

By losing control.

There is no corporate Twitter Account or corporate blog. That's right, not one. With nearly 400,000 employees in 170 countries, IBM is counting...