Where’s the balance between sharing relevant, important information which someone should really care about and well, just indiscriminately blasting information at people? How do you reach the nirvana of a juicy, rich conversation laden with engagement, facts and potential for follow-up? It is definitely in the content and absolutely in the delivery. The tension to share information is on my mind as I’m both a recipient and sender of content through social media channels. And this week I saw an uptick in information flow from one of my former firms. My initial thought as I saw the stre…






