'advertising' tagged blog posts in My Story

If you’re not looking ahead you’re falling behind. To help you stay on the leading edge in 2010, here’s a list of top trends you should consider when developing your marketing plan for 2010.

Going Mobile
Last year was all about Twitter and Facebook. 2010 is poised to be the year of mobile marketing. According to the Mobile Marketing Association (MMA), more Americans own cell phones than have cable tv, internet access and...

The FTC recently extended their guidelines for endorsements and testimonials in advertising beyond traditional media to include social networks and blogs. Starting December 1, 2009, you must disclose any relationships with advertisers when you endorse a product or service on a blog, Twitter, LinkedIn, Facebook or any other online forum. What does this mean for you? If you’re active in social networks or contribute to a blog and offer an endorsement,...

The goal of online marketing like banner ads, pay per click (PPC) campaigns and email blasts is to drive prospects to your website. Most professional services online marketing campaigns send users who click on links to their homepage or maybe a practice area or service area page. But what will your prospects do once they get to those pages? They’ll disperse, and you won’t have any way to capitalize on their...