'social media' tagged blog posts in My Story

Last week I attended the shortest marketing conference ever: The Influencer Project. The virtual event brought together 60 digital innovators and asked them to speak for 60 seconds about increasing your influence online. Speakers included some of the top thought leaders in digital media today. Here are some that I was excited to hear from:

Brian Solis, author of Engage!
Gary Vaynerchuk, author of Wine Library TV blog and Crush It!
Mike Stelzner, founder of...

The FTC recently extended their guidelines for endorsements and testimonials in advertising beyond traditional media to include social networks and blogs. Starting December 1, 2009, you must disclose any relationships with advertisers when you endorse a product or service on a blog, Twitter, LinkedIn, Facebook or any other online forum. What does this mean for you? If you’re active in social networks or contribute to a blog and offer an endorsement,...