Leadership in BRIC driven economy
April 14 2010
In 2003, Jim O'Neil chief economist at Goldman Sach coined a term called "BRIC countries," an acronym that referes to the related economies and political sphere of Brazil, Russia, Indian and China. As per an article published by SiemensWorld "These markets (BRIC countries), combinded with the Middle East, will generate about half of the world's economic growth by 2014.
Global leaders of tomorrow need to have more than the traditional set of leadership skills to succeed in BRIC driven economy. What are some of those skills?
1) Direct-Diverse Learning - Get involved in short-term or long-term assignments or projects in BRIC countries. It will give you better understanding of how developing countries function and how to spot opportunities in them. IBM has a formalized program where they send their employees to emerging countries to work with local businesses, government, nongovernmental organizations and educational institutions to foster economic and social development. IBM states that "Putting employees in such an atmosphere will give them a better feel for the world than they would receive through traditional business trips. Additionally “It’s about the development of our people, their leadership skills and business opportunities.”
2) Understand the Globe - First, the global leaders need to understand the changing business context impact on their companies. One needs to evaluate their business and it's impact on the social and economic aspects of different emerging countries (BRIC). Second, the global market is very complex and ambiguous, as a result the new global leaders need to have a range of skills such as flexibility, understanding of business risk and trends in BRIC, understanding of different external regulatory and political bodies in BRIC, ability to incorporate social and economic trends in strategic-decision making process, etc. Finally the leaders need to connect locally, they need to be locally global in their approach.
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