Blogs About "Betsy Massar"

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Admissions in the Age of Video

Betsy Massar
December 23 2011


It's official.  Your camera-ready self is the ticket to getting into business school.  At least at the Chicago Booth School of Business. In the competitive world of MBA admissions Chicago Booth had a brilliant idea, and they are rolling it out for their wait-listed candidates.   They are asking those prospective waitlisted students to put together 90-second infomercial about themselves.

 
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Authenticity, the Real You and MBA Admissions

Betsy Massar
December 12 2011


Here's how to get into your top-choice business school: be yourself. If you are struggling with MBA essays, the last thing you want to hear are those two words, but that's the secret. I know it seems like a cliché, but admissions officers say over and over that they want to get to know YOU in the essays. Allison Davis, Associate Director of Admissions at Stanford Gradu

 
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Wrestling with MBA Application Essays

Betsy Massar
October 25 2011


If you know anyone who is applying to business school for the class of 2014, you may have heard them muttering to themselves, “What does matter most to me and why?” (Stanford GSB) or  “Have I ever learned anything from a setback?”  (Harvard Business School). They may be victims of an energy-draining syndrome that shows itself every year about this time called MBA essay nightmare.  It’s a regular sinkhole of drafting,...

 
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