Blogs About "CSR"

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Good citizenship: the new essential for sustaining brand leadership

Anne Bahr Thompson
March 28 2012


Transparency. Supplier relationships. Social responsibility. Privacy.

These terms have all been bouncing about a lot lately whether it be in conjunction with Apple, BP, Google or just general conversation.  And because of that, few people have been surprised that we’ve become more focused on brands as social reformers and been speaking more about brands advocating on behalf of their customers over the past two months.  What has startled several of our clients,...

 
Tags: CSR
 
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Brands, the new social reformers

Anne Bahr Thompson
March 5 2012


"There is a huge lack of courage and integrity in our country’s leadership.”   

During this period of sustained economic uncertainty, when people continue to feel insecure about their futures and have little faith in governments, the absence of leadership is apparent.

Interviews for CultureQ, Onesixtyfourth’s study of societal shifts and movements, strongly indicate that Millennials and Baby Boomers in the US...

 
Tags: CSR
 
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Responsible For Profits

Kelly Hoey
September 4 2010


I've just been reading 85 Broads member Natalie Holder-Winfield's recent column in The Huffington Post http://www.huffingtonpost.com/natalie-holderwinfield/the-case-against-corporat_b_701715.html#. As someone I know well, I can feel her passion, exasperation and annoyance in the line:

"...if McDonald's, a Fortune 500 company whose brand relies on greasy fast-food, could find a way to become a good corporate citizen by adding--and profiting from--salads and smoothies, there is very little excuse for any CEO to throw up...
 
Tags: CSR
 
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Can Behavioral Economics Jump-start Green Leadership? - Forbes.com

Avril Christina David
April 21 2010


If you've eaten in a hurry in New York City lately, then you're no stranger to the type of behavioral nudging that can be done by making you aware of hidden facts behind your purchases. Fast-food and other chain restaurants are now required to provide clearly visible calorie data to their New York customers, in menus, on signs and pretty much everywhere. I have been shocked to discover just how many...
 
Tags: CSR