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Austin TX, sunny, warm and March 2011

Thinking ahead to next year, traveling to Austin and what I'd like to see at SXSWi....

Top of the list - less paper. This is an "interactive" conference. The new and innovative online. Lets's ditch the fliers, postcard adverts and business cards (check out "a short rant about business cards" by @daniellelaporte on her White Hot Truth blog http://whitehottruth.com/business-wealth-articles/a-short-rant-about-business-cards/).

Instead of a canvas bag...

T-shirts, buttons, pens, refreshment stands...yes, promotional marketing is everywhere at SXSW! A lot of it is well, banal - the fliers, postcard marketing (the amount of PAPER handed out at an interactive conference is rather shocking) and sponsored venues, don't win any prizes or creative awards in my mind.

So if it's not new, innovative or creative, then the marketing should at least be useful.

EVERYONE is online...