T-shirts, buttons, pens, refreshment stands...yes, promotional marketing is everywhere at SXSW! A lot of it is well, banal - the fliers, postcard marketing (the amount of PAPER handed out at an interactive conference is rather shocking) and sponsored venues, don't win any prizes or creative awards in my mind.
So if it's not new, innovative or creative, then the marketing should at least be useful.
EVERYONE is online...



