Blogs About "branding"

At this time of year, after the excesses of holiday festivities our thoughts often turn to New Year’s resolutions. Certainly, the media has been reporting resolutions, large and small, over the past week.  And, we’re not exempt from tracking them; we’re even exploring them a bit in a survey we’re fielding this week.

As we know, the same resolutions generally emerge the world over:...

Technology & Gen Y: together since day 1

“I can’t walk for five minutes alone without being on my phone.”

In the beginning, there was man and there was technology. They were two distinctive things.  At first, technology was scientific - impersonal and complicated; functional and grey; raw and brutal. Today, there is little segregation between our lives on and off-line.  Technology is as habitualized...

With past performance no longer predicting the future, investors are looking for asset managers that have an edge

In the bull market every asset manager could make money. Today, however, mediocre managers can’t hide behind market performance.

“We are trying to see what differentiates them; assessing what gives them their edge.”

Only the genuinely talented consistently make money.  With past performance no longer predicting the future,...

Help us out and you might win an iPad!

We are conducting a simple survey with women on brands, apparel and layering pieces. Your opinions are very important in shaping our research efforts and we would like to invite you to participate in a quick 15 minute survey.

Please click the link below to begin the survey.

http://www.zoomerang.com/Survey/WEB22B3K7KHUGE

Your answers are strictly confidential and if you complete the survey, you will be...

In this video http://bit.ly/9OvqHh created by the publisher, Penguin (whose book jacket design has long been a subject of our deep admiration) we see the difference between perception and intention. As the first half of the video plays we imagine its inspiration is the result of long-held opinion or potentially some focus group research. As...

At Nucleus, a great deal of our work has to do with language. Very precise language. So we spend an inordinate amount of time sculpting it, pairing it back, parsing it, and in general being very very persnickety about it. We have to be this way because our work, or rather our end deliverables demand it. We are asked by our clients to provide the simplest,...

Social media opportunies can be exhausting and overwhelming! Simply put, the only way to avoid this media frenzy is to develop a personal Branding strategy to enlarge your virtual territory.
1. Develop a clear message about who you are.
2. Identify your buyer profile and speak your message to them specific.
3. Establish your brand identity with a consistent message across media platforms.
4. Be the expert at one or two things before...

In a competitive economic climate, professional service firms need to capitalize on any edge they can and are finding rich resources when leveraging their alumni network.

Alumni programs have become a crucial way for professional service firms to develop new business, strengthen their brands and recruit the best and brightest. Alumni can become brand ambassadors for a firm, referral sources for new business and references for new hires or “boomerangs” that return...

We all know that it's smart to market during a recession and that firms that do market are better positioned when the economy turns around. If we all know this, why aren't firms flexing their marketing muscle now? Here are tips on how firms can position themselves for growth in the post-recession economy that bear repeating. They're not earth-shattering. But they are marketing basics that you can't afford to ignore.

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An interesting trend in legal marketing has sprung up recently. From conversations on the Legal Marketing Association (LMA) listservs to articles referenced on Twitter, commentary on blogs and invites for presentations and webinars, legal marketers are talking about spending less money on traditional brand awareness marketing and investing more time and money into business development and attorney coaching.

Of course, it’s not at all surprising that law firms would ramp up their...