Blogs About "business development"

 

First rule of content strategy club

“Content strategy is to copywriting what information architecture is to design.”— @rlovinger

Content and content strategy drive the format and not the other way around! Clients may ask for deliverables, but what they really want are results. They often make statements like “we need to add a video” or “we need an app” or “we should be tweeting.” This drives strategists...

 

I have two children. One is a precious, precocious three-year-old named Amelie. The other is Thinkso.

Thinkso turned five this year, and I’m struck...

No matter how demanding your obligations in the office, both billable and non-billable, it is essential that you protect your own future by building a strategic professional network. In a down economy, and a profession undergoing potentially radical change, all law firm associates (including those claiming imminent “exit strategies”) must find the fastest possible track to productivity, expertise and business generation. Getting a job, keeping it and finding the...

There’s always that one monkey wrench that gets thrown in your way at some point on a project, in your path on the way toward a goal, hanging in the sidelines, dooming completion, throwing you for a loop, -- -and it’s okay, really.

We have this tendency to want order in our efforts – of course everyone wants things to stay the course, go as planned. But that’s just not the...

In a competitive economic climate, professional service firms need to capitalize on any edge they can and are finding rich resources when leveraging their alumni network.

Alumni programs have become a crucial way for professional service firms to develop new business, strengthen their brands and recruit the best and brightest. Alumni can become brand ambassadors for a firm, referral sources for new business and references for new hires or “boomerangs” that return...

We all know that it's smart to market during a recession and that firms that do market are better positioned when the economy turns around. If we all know this, why aren't firms flexing their marketing muscle now? Here are tips on how firms can position themselves for growth in the post-recession economy that bear repeating. They're not earth-shattering. But they are marketing basics that you can't afford to ignore.

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An interesting trend in legal marketing has sprung up recently. From conversations on the Legal Marketing Association (LMA) listservs to articles referenced on Twitter, commentary on blogs and invites for presentations and webinars, legal marketers are talking about spending less money on traditional brand awareness marketing and investing more time and money into business development and attorney coaching.

Of course, it’s not at all surprising that law firms would ramp up their...

I recently completed a consulting project for a global hotel chain where about 15 different consultants were brought together to solve a problem inadvertently affecting the bottom line. Each of us came with varied backgrounds and consulting experiences. The most amazing part of the project, in addition to anticipated affects on long-term profitability, was how our different backgrounds fostered an incredible think tank of solutions and ideas. The...

It’s been an intense beginning of the year for many, Lines Of Excellence Consulting (LOE) included. We’ve been analyzing how to best serve our clients by offering our expertise in helping them to meet their ever-changing and stressful needs. We’ve revamped our stress management seminars to include a variety of current factors that are prevalent in the workplace, such as:

· Managing increased...