Blogs About "marketing"

Two deservedly well-regarded investors, Fred Wilson and Brad Feld, have written about why they think start-ups do not need a marketing budget. Both are deliberately a little controversial. Fred Wilson writes, for instance, that: “I believe that marketing is what you do when your product or service sucks or when you make so much profit on every marginal customer that it would be crazy to not spend a bit of that...

As many of my friends and community members know, I'm a huge fan of Scott Stratten, President of Un-marketing (www.un-marketing.com). Almost every word this guy says and writes resonates 100% with me, and reflects my views and feelings about what it means to engage authentically, build relationships, and "market" yourself, your products and services, in the highest and best sense of the word.

You can read all about Scott on his site,...

Help us out and you might win an iPad!

We are conducting a simple survey with women on brands, apparel and layering pieces. Your opinions are very important in shaping our research efforts and we would like to invite you to participate in a quick 15 minute survey.

Please click the link below to begin the survey.

http://www.zoomerang.com/Survey/WEB22B3K7KHUGE

Your answers are strictly confidential and if you complete the survey, you will be...

Last Friday, I sent Kelly Hoey an email to pitch an idea for an article that I wanted to write for Forbes Woman. This morning, my pitch was caught.

Ever since I started researching business and graduate schools two years ago, I've had an interest in learning about how these programs are recruiting female applicants. There is great deal to learn from businesses worldwide that have successfully implemented marketing strategies to pitch...

“How can I help?”

The interesting thing about this question is the various responses you can elicit.

When asked of friends or family it may bring a closer relationship.

When asked of colleagues it may bring to light issues they are having with which
you have the solution. Or it may result in you being able to make a referral of
some of your contacts to them.

When asked of...

How many times have you heard the term "Rainmaker"?

Rainmaking is just a very fancy term used by lawyers and accountants to signify bringing in new business to your firm.

Traditionally, men have been lauded as the Rainmakers in their firms but more and more women are stepping up and bringing in new business.

Rainmaking is about creating relationships. It is a skill that most women have but...

Step one: Create a Twitter account.

Step two: Add “Social Media Consultant” into the Bio line.

Step three: Let the clients roll in.

Seriously though, that’s pretty much all it takes to call yourself as a Social Media Expert these days. Even though most people in our office would consider themselves experts in the world of social media, it’s almost taboo to don the title because of this overpopulation of supposed experts and gurus...

Whack A Mole. Did you ever win a stuffed animal at fair playing that game? I recall two friends from law school challenging each other to a round of Whack at Mole at the PNE in 1999 or 2000...I remember all the laughs, all the energy they exerted and the disappointing prize for all the effort.

Whack A Mole.

A game.

An annoying one at best - unless you're in it only for...

In this video http://bit.ly/9OvqHh created by the publisher, Penguin (whose book jacket design has long been a subject of our deep admiration) we see the difference between perception and intention. As the first half of the video plays we imagine its inspiration is the result of long-held opinion or potentially some focus group research. As...

At Nucleus, a great deal of our work has to do with language. Very precise language. So we spend an inordinate amount of time sculpting it, pairing it back, parsing it, and in general being very very persnickety about it. We have to be this way because our work, or rather our end deliverables demand it. We are asked by our clients to provide the simplest,...