Blogs About "small business"

 

First rule of content strategy club

“Content strategy is to copywriting what information architecture is to design.”— @rlovinger

Content and content strategy drive the format and not the other way around! Clients may ask for deliverables, but what they really want are results. They often make statements like “we need to add a video” or “we need an app” or “we should be tweeting.” This drives strategists...

 

I have two children. One is a precious, precocious three-year-old named Amelie. The other is Thinkso.

Thinkso turned five this year, and I’m struck...

 

I participated in three panel sessions about social media as part of an AMEX/SCORE event geared to small business owners in Denver, CO. After spending the day talking to entrepreneurs about how to start and grow their business using social media, it became clear that many of the attendees are eager to use these new tools but are unsure of where to start.

There were some very specific concerns that are worth...

 This week, I had a fabulous conversation with Starla Sireno – Founder of www.Fearlessnessinc.com and the Fearless Women Entrepreneur Network – an empowering forum for women entrepreneurs in San Francisco and beyond, providing the knowledge and support women need to become fearless entrepreneurs. 

Starla and I both found so much validation and confirmation in sharing our honest and frank views about the coaching business, entrepreneurship, women’s challenges in launching their ventures to...

 Several years ago I conducted a yearlong research study with over 100 working women across the country about professional crises in women and how we can reclaim our lives to overcome them.  I was astounded by the findings, and felt they were so universal and important for women, I wrote a book called Breakdown Breakthrough about these 12 crises, offering a three-step holistic model to break through these challenges once and...

I recently read that Staples and Entrepreneur.com have teamed up to offer a $10, 000 green office makeover to the small business that submits the best proposal for making its workplace more "green."

When I first read this news I wondered: what small business has the time (or incentive) to think about being green unless its employees already happen to be eco-minded or the business itself is based on something green, like...

For me, life is about balance. Having a large dose of stamina not to mention die-hard commitment to your ideals certainly helps.

Life as a young girl growing up in the Southern suburbs, and later the West Rand was not always easy. At the age of six my mother and father divorced and the family, including an older brother and sister had to draw on all our resources and inner...