First rule of content strategy club
“Content strategy is to copywriting what information architecture is to design.”— @rlovinger
Content and content strategy drive the format and not the other way around! Clients may ask for deliverables, but what they really want are results. They often make statements like “we need to add a video” or “we need an app” or “we should be tweeting.” This drives strategists...
Summer in India brings not only juicy mangoes but also the prospect of frequent planned and unplanned power cuts. The euphemism “load shedding” tries to hide the fact that the grid is unable to shoulder the demand for electricity. This demand is rising with India’s rapid economic growth. This economic growth also means that fewer and fewer Indian citizens have the...
Two deservedly well-regarded investors, Fred Wilson and Brad Feld, have written about why they think start-ups do not need a marketing budget. Both are deliberately a little controversial. Fred Wilson writes, for instance, that: “I believe that marketing is what you do when your product or service sucks or when you make so much profit on every marginal customer that it would be crazy to not spend a bit of that...
The “entrepreneur” is, to many, a mysterious beast surrounded by myths and legends. This book, edited by Techstars founders David Cohen and Brad Feld, seeks to share some of the secret juice that makes for a successful entrepreneur. If, like me, you expect this book to be like Founders At Work (FAW), edited by Y-Combinator’s Jessica Livinsgton, it would be only partially true. FAW contains interviews...
